It has a lot of advantages over traditional offline marketing, like having a presence online is significantly easier than having a physical presence.
All content must be user-friendly, to be relevant and valuable to the target audience. If we do, then it will create enough value for users that they will likely click on our links and buy something we have produced.
The company’s content must be designed in such a way that it can be shared with others who are interested in the same topics or the same industry. However, this can only occur if our content adheres to certain rules – otherwise you might not benefit from the sharing side of things at all and your potential customers might stay away from you because they don’t feel comfortable with your brand or company being present on.
This year, the Internet has become a pervasive part of our lives and it is here to stay. It is a unique source of information and inspiration. However, it comes with a catch-22 – the Internet can offer great insight into people’s lifestyles but not much guidance in how to achieve goals in life or even how to find success. In this interview, we hear from Iain Russell, Founder of The StrategyBros – an online marketing agency that helps small businesses get exposure on social media and grow their online presence.
A marketing campaign is not just about the campaign itself, but it is also about the customers’ reactions to the content. This can be done through social media and in-app elements that are often seen as a marketing tools in today’s business world.